And the children shall lead the way

In 1967 the Supreme Court of the United States deemed discriminating against inter-racial relationships is unconstitutional, yet it seems society has yet to catch up to it, unless you ask the children.

Cheerios recently produced a commercial that consisted of a mixed race family.  The commercial did not focus on the race of the family, in fact, it did not even mention it or allude to it, it was simply a fact of the family.  The response was, in large part, accepting, but that was overshadowed by the very vocal outcry against such a practice.  The anger at the cereal company for presenting such a thing was so negative that the comments on the YouTube video of the commercial had to be disabled.

All is not lost, however.  The YouTube user TheFineBros, brothers Benny and Rafi Fine, produce an online video production called React, in which they get candor reactions from people on various subjects.  The brothers tackled the issue of the controversial commercial by having some children watch the video and getting their reaction to it.  Interestingly enough, not a one of them even fathomed the possibility that there was something wrong with the family.  When asked about it, they were simply aghast that anyone would have a problem with it.  See the full video for yourself.

In response to the negative reactions, YouTube user Kenji America posted a parody of the original commercial, complete with a mother and daughter that look very much like those in the original commercial.  It has a very straight forward message to those who spoke out against Cheerios for its commercial, and puts it own twist on the punchline.


One thought on “And the children shall lead the way

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s